Whats the Next Big Thing to Invest in

Investing in Growth Stocks

Updated: April 1, 2022, 3:31 p.m.

Investing in growth stocks tin can be a cracking manner to earn life-changing wealth in the stock market. The primal, of class, is to know which growth stocks to purchase -- and when.

To help you become started, here's a handy guide to growth investing. With these tools and strategies, you'll be able to position your portfolio for long-term success with growth stocks.

What is a growth stock?

Growth stocks are companies that increase their revenue and earnings at a faster rate than the average business in their manufacture or the market equally a whole. Growth investing, even so, involves more than picking stocks that are going upwards.

Ofttimes, a growth visitor has developed an innovative product or service that is gaining share in existing markets, entering new markets, or fifty-fifty creating entirely new industries.

Businesses that tin can grow faster than average for long periods tend to be rewarded by the market place, delivering handsome returns to shareholders in the process. And, the faster they abound, the bigger the returns can be.

Unlike value stocks, high-growth stocks tend to be more expensive than the average stock in terms of profitability ratios such as price-to-earnings, toll-to-sales, and toll-to-free-cash-menstruation ratios. Growth stocks besides tend to not pay dividends because their earnings are usually put towards further expansion and innovation.

Despite their premium price tags, the best growth stocks can notwithstanding evangelize fortune-creating returns to investors equally they fulfill their awesome growth potential.

Did Yous Know...

Growth stocks are companies that increment their acquirement and earnings faster than the average concern in their industry or the market every bit a whole.

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Bang-up growth stocks

To provide you with some examples, hither are 10 first-class growth stocks available in the stock market place today:

CAGR = chemical compound annual growth rate. Data sources: Morningstar, YCharts, company quarterly fiscal reports.
Company 3-Year Sales Growth CAGR Industry
Zoom (NASDAQ:ZM) 115% Eastward-commerce
Shopify (NYSE:Store) 53% E-commerce
Cake (NYSE:SQ) 67% Digital payments
Etsy (NASDAQ:ETSY) 51% East-commerce
MercadoLibre (NASDAQ:MELI) 58% E-commerce
Netflix (NASDAQ:NFLX) 21% Streaming entertainment
Amazon (NASDAQ:AMZN) 25% E-commerce & cloud computing
Meta Platforms (NASDAQ:FB) 26% Digital advertising
Salesforce.com (NYSE:CRM) 21% Cloud software
Alphabet (NASDAQ:GOOG), (NASDAQ:GOOGL) 22% Digital advertisement

As this list shows, growth stocks come up in all shapes and sizes. They can be constitute in a variety of industries, both within the U.S. and in international markets. And, although all the stocks on this list are larger businesses, smaller companies can be fertile ground for growth investors, too.

A great way to invest in a wide variety of small-cap growth stocks is via an exchange-traded fund (ETF) such as Vanguard Small-Cap Growth ETF (NYSEMKT:VBK). This fund tracks the functioning of the CRSP Usa Pocket-sized Cap Growth Alphabetize, which gives investors an easy way to invest in roughly 580 small-cap growth companies all at in one case.

Chiefly, the Vanguard Pocket-size-Cap Growth ETF has an ultra-low expense ratio of 0.07%. This means investors will receive near all of the fund's returns, with only a small amount in fees going to Vanguard. (An annual expense ratio of 0.07% equates to merely $0.70 in fees per $1,000 invested per yr.)

How to find growth stocks

To observe cracking growth stocks, you'll need to:

  1. Identify powerful long-term market trends and the companies all-time positioned to turn a profit from them.
  2. Narrow your list to businesses with potent competitive advantages.
  3. Further narrow your list to companies with large addressable markets.

Graphic of identifying the best growth stocks to buy.

Paradigm source: The Motley Fool

Place trends and the companies driving them

Companies that can capitalize on powerful long-term trends can increase their sales and profits for many years, generating wealth for their shareholders along the way.

The COVID-19 pandemic accelerated many trends that were already well underway. Hither are some examples, forth with the companies that tin aid you lot profit from those trends:

  • E-commerce : As more people shop online, Amazon, Shopify, and Etsy are well-positioned to turn a profit within the U.Southward. (and many international markets). MercadoLibre holds a leading share of the online retail market place in Latin America.
  • Digital advertising: Meta (formerly Facebook) and Alphabet own the lion'due south share of the digital advertisement market and are poised to profit handsomely as marketing budgets shift from TV and impress to online channels.
  • Digital payments: Block (formerly Square) is helping to accelerate the global shift from cash to digital forms of payment by allowing businesses of all sizes to accept debit and credit card transactions.
  • Cloud computing : Computing power is migrating from on-premise data centers to cloud-based servers. Amazon's cloud infrastructure services help brand this possible, while Salesforce.com provides some of the best cloud-based software available.
  • Cord-cutting and streaming entertainment: Millions of people are canceling their cablevision subscriptions and replacing them with less expensive and more convenient streaming options. As the global leader in streaming entertainment, Netflix offers a great way to turn a profit from this trend.
  • Remote piece of work: For many organizations, remote piece of work arrangements became a necessity during the pandemic. Studies indicate that the remote piece of work trend will keep well after the pandemic is over as companies realize the fiscal efficiencies and workforce benefits associated with flexible working arrangements. Zoom will proceed to do good from this tendency on the forcefulness of its user-friendly, cloud-based phone and video collaboration tools.

The primal is to endeavour to invest in these types of trends and companies every bit early as possible. The earlier you arrive, the more than you lot stand to profit. However, the most powerful trends can terminal for many years and even decades, giving you plenty of time to claim your share of the profits they create.

Prioritize companies with competitive advantages

It'southward also important to invest in growth companies that possess strong competitive advantages. Otherwise, their competitors may pass them by, and their growth may not last long.

Competitive advantages become especially important during turbulent times such as the pandemic. A strong competitive advantage volition aid companies survive and thrive through market place downturns, while those without a competitive advantage volition struggle.

In fact, the showtime of 2022 saw a large sell-off in many tech-focused growth stocks. Many share prices of elevation growth stocks were slashed by more than 50%. If you can identify stocks of companies with potent competitive advantages that are sold off along with the residual of the market, it could exist an opportunity to generate massive returns as they recover.

Some competitive advantages are:

  • Network effects: Meta's Facebook is a prime example here. Each person who joins its social media platform makes it more valuable to other members. Network furnishings can make it difficult for new entrants to readapt the current market share leader, and Facebook's 2.nine billion users certainly get in unlikely that a new social media visitor will displace information technology.
  • Scale advantages: Size can exist another powerful reward. Amazon is a keen example here considering its massive global fulfillment network is something its smaller rivals will observe extremely difficult to replicate.
  • Loftier switching costs: Switching costs are the expenses and difficulties involved in switching to a rival product or service. Shopify -- which serves as an online retail system for more than 1 million businesses -- is a great example of a business concern with high switching costs. In one case a company begins to use Shopify as the cadre of its online operations, it's unlikely to get through the hassle of switching to a competitor.

Pinpoint companies with large addressable markets

Lastly, yous'll want to invest in businesses with large addressable markets -- and long runways for growth still alee. Industry reports from enquiry firms such equally Gartner (NYSE:Information technology) and eMarketer -- which provide estimates of industry sizes, projections for growth, and market share figures -- tin can exist very helpful in this regard.

The larger the opportunity, the larger a business can ultimately become. And the earlier in its growth bike it is, the longer it can continue to grow at an impressive rate.

Expert Q&A on Growth Stocks

The Motley Fool: What's your best advice on finding high potential stocks like growth stocks?

Dr. Carmine: Because growth stocks tend to operate in a growth business cycle or business sector, finding loftier potential growth stocks should contain metrics that attempt to confirm or support current growth and best signal sustainable growth patterns. One of import feature of a growth company is to ask, "do they possess a unique business organisation service or product in their sector that provides a valuable moat?" This service or product is the lifeline of growth where the company needs to market, produce, deliver, and protect amend than competitors and new entrants. Performance metrics to consider are whether the company shows historical increases in earnings over select periods and turn a profit margin analysis, which illustrates how a company can manage costs and increase revenues. Other analysis considerations are the technical chart trend characteristics and experienced market analysts' forward growth and price projections.

The Motley Fool: Are growth stocks risky?

Dr. Cherry: Investing in individual stocks, in general, contains risk factors such as overall marketplace chance and concern chance, among others. The characteristics of growth stocks tin make them riskier than their value stock counterparts. As their proper name suggests, growth stock companies tend to be in a growing business stage. The growing stage could consist of younger and smaller companies with an unproven product or entity runway record that tend to use much of their revenues and raised capital to grow the concern. These growth characteristics, among others, tend to brand growth stocks riskier through higher stock toll volatility or reactions to marketplace, company, economic, and political risks, to name a few, thus more pregnant exposure to downside stock price pressure. However, every bit investors should avail themselves of the downside cautions of growth stock take chances, the upside potential should also exist considered. With additional risk comes the prospect of added returns. Because growth companies have the potential for higher visitor growth rates, growing from before business concern stages to mature business stages, growth stocks could potentially experience higher returns over shorter fourth dimension horizons. Above all, investors should consider their chance tolerance, capacity, portfolio allocations, and goals to accept the higher risk of growth stocks.

The Motley Fool: How do y'all tell the difference betwixt a growth vs. value stock?

Dr. Blood-red: Growth and value stocks tend to differ in a few areas, such as company size, business stage, and revenues to return gains to the shareholder. Growth stocks tend to be in the emerging markets or pocket-size or mid-cap visitor size areas whereas value stock companies tend to exist big-cap. The size of companies tends to be the lens of what business organization stage a company resides. Growth stocks tend to be in the early to mid-business organization stages, the growth stages (although a pocket-size segment of large companies can be growth companies besides), and value stock companies tend to be larger, more mature business phase companies. The value stock companies tend to be trading at a discount, "on-sale," or a premium, "overvalued," to their valuation, thus their name, finding value. Growth stock companies tend to reinvest their earnings back into the company and return value to shareholders solely through stock cost appreciation. In comparison, value companies may render earnings to investors through a dividend, representing income to an investor and complements stock price appreciation. This income and stock price appreciation mean a total return approach.

The Motley Fool: How do yous tell the difference betwixt a growth vs. value stock?

Dr. Stewart: The Gordon valuation model is an excellent tool to illustrate the deviation between growth and value stocks. Professor Gordon'southward model, with some simplifying assumptions, shows that stock prices equal next year'south earnings (due east) divided past the expression r – thou, where "r" is a discount rate and "thou" is a growth charge per unit. For the same stock price, a lower growth charge per unit necessitates a college earnings number. Conversely, (illustrated by dividing both sides by eastward) a high-p/e stock is associated with a high growth charge per unit. Of course, these numbers reverberate investor expectations.

Investors bid up the p/eastward ratios of some stocks considering, despite low electric current earnings relative to their market values, they expect earnings to grow at loftier rates. These are traditionally defined as growth stocks. Tesla stock is a proficient example of a growth stock, with its 154 p/e multiple and 73% earnings growth rate (using Yahoo Finance data).

The Motley Fool: Are growth stocks risky?

Dr. Stewart: Note that a company'southward run a risk is embedded in its disbelieve charge per unit "r." As a upshot, companies with stable earnings will justify college p/e multiples than ones with volatile earnings, other things equal. Clorox, a large-cap, stable-earnings company with only modest growth expectations (basically 0% using Yahoo Finance information) notwithstanding justifies a p/e of xxx (using next financial year'south earnings).

Empirical show suggests that loftier-growth stocks underperform depression-growth, low-p/east "value" stocks over the very long term. For case, the Russell small-cap Value index yielded roughly 3% a twelvemonth higher than its Growth peer over the forty years catastrophe 2019, and at lower render volatility. One explanation is that investors over-approximate the sustainability of high-growing companies since these "glamour" stocks subsequently fail to deliver on those high expectations. However, there tin be long periods in which growth stocks outperform, such as the 10 years ending 2020.

The theory and show suggest that the key to picking proficient growth stocks is to identify the ones whose earnings growth rates will accelerate in the short term (increasing the p/east and price) and not disappoint in the long term (sustaining eastward growth and maintaining a high p/e). For value stocks, some practitioners suggest picking companies that investors accept given up on (ones with very low-p/e or other multiples if eastward is less than zero), that won't fail in the short-term and will recover in the long-term. Non easy tasks!

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Source: https://www.fool.com/investing/stock-market/types-of-stocks/growth-stocks/

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